Are you looking for a way to set your brand apart from the competition? If so, custom labels may be the answer. They are a great way to set your brand apart from the competition. But before you order custom labels, there are a few things you should consider. Here are five things to think about when choosing custom labels for your products:
What is the purpose of your labels?
When choosing custom labels, it is important to first define the purpose of your labels. Are you looking for a way to brand your product? Are you looking for a way to communicate important information about your product? Do you want to highlight a limited edition? Labels can serve a variety of purposes, so it is important to define what you need them to do before ordering.
What material should your label be made from?
The material your label is made from will affect both its appearance and durability. Choose a material that will give you the look you want while being fit for your purpose. As a rule of thumb, keep in mind that paper stickers are the perfect eco-friendly option but should be kept away from water, whereas waterproof vinyl stickers are the ideal all-rounder and come in different effects.
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What size should your label be?
When ordering custom labels, it is important to determine the size that will be right for your product. The labels should be large enough to be easily seen, but not so large that they look out of place. To determine the right size, you should measure the surface area of your product where you would like the label to be placed and be sure to keep the size in proportion to the overall size of your product.
What shape should your label be?
Labels come in a variety of shapes, so you’ll need to decide which one will work best for your product. Consider the overall look you’re going for and choose a label shape that compliments it. Rectangular and round shapes are your traditional options. For a more unique look, opt for a custom die cut label that can make your product stand out.
How many labels do you need?
Custom labels are usually ordered in bulk, so you’ll need to decide how many you need ahead of time. Keep future product launches and marketing campaigns in mind when placing your order, so you don’t end up with too few or too many labels. Most label printers offer custom quantities, so you will be able to order just as many as you need.
Choosing the right custom label or personalised sticker for your product can be a challenge, but it’s worth taking the time to find the perfect label. Keep these five things in mind, and you’ll be sure to find a label that fits your needs.
